‘The Ivasyuk Phenomenon is a documentary video essay that has been created over the past three months. In the video, we will introduce you to Volodymyr Ivasyuk, a young, creative and stylish musician, as well as his songs, which changed the rules of the game in the music scene and still sound great today. And although everyone has heard his ‘Chervona Ruta’, unfortunately, few people are familiar with the rest of his work. About 100 songs and 50 instrumental pieces. We hope that after this hour-long acquaintance, you will add a few new tracks to your playlist and have another example in your heart that Ukrainians are damn cool.